My work with social media started at WWF-Brasil. I led online activities for two years and the NGO's communication team. We supported global campaigns, built a daily set of publications, and supported the organization's programs in my first experience with international work and contact with different cultures. Specifically, I worked on the Programa Água Brasil in partnership with Banco do Brasil, including managing the contract with several WWF-Brasil specialist teams. From the NGO, I left for higher flights and went to work in a technology company, where I developed my marketing skills.