I started the marketing area at Spin Engenharia de Automação. I led the first participation in exhibitions of the energy market (Distributech Brasil 2014, FIEE 2015, SENDI 2016), renewing its website and working on its social media. I have always sought a good balance between planning and execution. We have been implementing more tools in search of better performance to attract prospects. Currently, we use inbound marketing through RD Station, Ramper, and online advertising. We seek to generate relevant content, emphasizing low-budget explanatory videos (see link in the image below).