Intro

Rodrigo Borges here. I have an 18-year-old career with experience as a copywriter, graphic designer, creative director, marketing and project manager, business designer and business developer. I believe in purposeful business, and I want to make a difference. Maybe we can do that together.
I am the VP of global sales in a SCADA (Supervision, Control and Data Acquisition) company that serves the energy market. And I am the CMO of an early-stage startup called Nrolled.
My resume.
IAQ - Infrequently Asked Questions

This is a video I built using AI filmmaking tools. It took me three hours to make it, from script to publishing online.

Social media content I do to my start-up.

Examples of projects led by me

Challenge: Expand operations within to lead 3 companies in a hardware and software integration project.
Barriers: Price, technical specification.
Results: We managed to sell the project for sensors and integration services for circuit breakers in 10 substations.
Summary: We worked with the maintenance department of a big energy utility in Brazil for months to find the best fit for their operation. In the end, we got the contract and the service shall end by 2024.

Challenge: To lead 3 companies in a hardware and software integration project.
Barriers: 3 different companies, different teams in the client (IT, operations, supervision, maintenance), tight schedule.
Results: We integrated sensors in 26 different substation power transformers and delivered 4 software management modules.
Summary: We integrated different client teams into a unique project for online asset monitoring. The project demanded a joint effort to create a new area of expertise for asset monitoring. We faced a series of field integration challenges but overcame them all.

Challenge: Acquire new partners to resell mission-critical systems in Asian countries.
Barriers: Language, culture, competition.
Result: In the first year, the operation was slightly profitable and grew until COVID-19.
Summary: We were able to structure new commercial contacts in India, the Phillippines, and Indonesia in record time. After the initial meetings, we structured a remote training operation that was concluded on-site in Brazil. Our Asian partners spent a week getting to know our systems and getting ready to sell our solutions.

Challenge: Open a new branch of an ad agency in a new city.
Barriers: Competition, lack of commercial contacts, no team.
Result: In a couple of months, we managed to hire a new team, and in six months, the operation was self-sustainable.
Summary: I was initially invited to open and lead an ad agency's Rio de Janeiro branch from Brasilia. We hired a creative team and fought for the primary account to sustain the operation. We got some smaller clients and increased the company size along the way. Once the job was done, I became the creative director of both branches one year later.

Challenge: Conduct financial registers and audits for the program Água Brasil, from WWF-Brazil.
Barriers: Connect different environmental project expenses.
Result: The accounts were continually updated according to the demands of the sponsor company.
Summary: The program Água Brasil was sponsored by the Bank of Brazil to support various environmental initiatives from different WWF-Brazil teams. We had to keep track of 5 project expenses to guarantee future financial contributions. We did that by maintaining contact communication with the teams and planning and performing financial audits.

Challenge: To lead the participation of 3 companies in a marketing event (SENDI 2016) in São Paulo, Brazil.
Barriers: 3 different stakeholders, remote management.
Result: We presented the new solution to the market during the event, gathering significant prospects for future demo presentations.
Summary: We participated in an electrical market event to present a new software solution and structure company partnerships. At this event, we structured a booth with 2 partners to launch our FLISR (Fault, Location, Isolation and Service Restoration) solution to the electrical market. I was responsible for communicating with stakeholders, creating the project plan, structuring the budget, managing risks, structuring the booth with an event company, obtaining financial closure and structuring lessons learned documents.